Vertiv goes all in with MMT for Australia

Critical infrastructure provider Vertiv has partnered with MMT for the Australian distribution of its entire IT portfolio. 

The power systems and cooling specialist will now work solely with MMT, having recently ceased its contract with former IT distributor Ingram Micro in July last year.  

MMT and its Australian IT partners will have access to Vertiv’s full product portfolio, from single-phase uninterruptible power supply (UPS), precision cooling and racks to fully integrated and modular solutions, including the Vertiv SmartCabinet 2-M and the newly launched Vertiv SmartRow2 – both self-contained data centres designed for edge computing applications. 

“MMT offers a breadth of solutions that align seamlessly with Vertiv’s suite of critical infrastructure solutions, supporting the ever-growing demands of IT and artificial intelligence-related workloads,” said LuLu Shiraz, sales director of Australia and New Zealand at Vertiv. “Choosing to partner with MMT was a natural decision, given their customer-centric approach as a distributor. This partnership will leverage our market-leading solutions, solidifying our position as leaders in the industry.” 

Since 2017, Vertiv has cycled through a series of distributor agreements in Australia, including with Synnex, Tech Data and Ingram Micro, the latter of which it signed in 2021. 

It also works with Orion for Australian distribution of its mechanical and electric products. 

Headquartered in Melbourne, MMT specialises in IT, AV, software and communications technologies. It claims to have more than 50 vendors, and more than 5,300 organisations in its active partner network, 

MMT said the deal with Vertiv is an “opportunity to strengthen its presence in the field of AI-driven digital transformation”. 

 “We’ve all seen AI [artificial intelligence] and particularly generative AI advance quickly, and the critical infrastructure needed to power and cool it needs to be just as closely watched. We know all too well the damaging effect power interruption and heat creation in high density computing can have on hardware and data,” said Johan Meyer, CEO at MMT. “Our IT partners rely on us to deliver a full IT solution that will perform no matter what. So, it became clear that an alliance with Vertiv was the logical next step.” 

“Our system integrators and managed service providers are seeking to address their power supply and cooling concerns when helping businesses leverage their IT and AI deployments. With Vertiv, we’re extending expert support in this space by removing the pain points in hardware procurement and creating a more streamlined experience for our channel partners,” added Meyer. 

Last year, MMT scored the Australian distribution rights for Nvidia’s suite of graphic processing units (GPU) and networking products.