NetApp appoints Mark Fioretto as A/NZ managing director

Mark Fioretto has been hired as NetApp’s area vice president and managing director for Australia and New Zealand, replacing Matt Hurford, and will oversee the vendor’s operations, strategy and growth initiatives across the region. 

Andrew Sotiropoulos, senior vice president of NetApp in Asia Pacific and Japan, said Fioretto’s expertise will be useful to the company as it develops its footprint in the A/NZ region.

“Mark’s extensive experience and deep understanding of the technology landscape will be invaluable as we continue to expand our presence in the Australia and New Zealand region,” he added.

Fioretto brings over 25 years of experience in the technology sector. Prior to his appointment, he held the position of area vice president at UiPath since April 2022. Fioretto also worked at Dell for eight years, holding several positions, including senior vice president and managing director for A/NZ.

The appointment of Fioretto comes more than a year after the promotion of Hurford, who had been interim lead for the region in October 2022 and entered the full position a month later to replace the then-departed Paul Crighton.

Hurford had been with NetApp since 2009 and had also served as its Asia Pacific vice president of solutions engineering and CTO.