StrategiQ AI launches to help MSPs combat AI services game

StrategiQ AI has launched to help MSPs combat multiple services opportunities with AI.

The outfit was founded by chief strategy officer Regan McKay, CTO Leigh Stillard along with Kerrie-Anne Purchase as chief product officer and Randall Hughson as head of security.

Across the team, StrategiQ AI has deep expertise in AI, cloud computing, cyber security, software and API development. 

McKay himself has spent many years building businesses such as Merchant IT, Backup247, Network2Share and SmartEncrypt. The opportunity to jump into the AI space and to help MSPs capitalise on it drew McKay into actioning a business plan. 

“I realised that businesses will first dip their feet into AI with Copilot, which is a game changer,” he said. “It very quickly dawned on me that partners needed help to get the best out of Copilot and further opening up for other AI work.

StrategiQ AI focuses on providing a range of services including AI strategy and roadmap development; AI solution design and implementation; AI project management and delivery; AI training and enablement for customers; Microsoft Copilot customer workflow and automation implementation and ongoing support and optimisation.

Stillard added AI will bring a lot of value and transformation to businesses. 

“There is a huge amount of potential in helping this market move really quickly,” he said. 

“Our focus is to help grease the wheels of AI adoption in the channel so we’re not coming in to compete with MSPs, we’re here to help them.

“We’re there to tap into their team and give them a lot of backbone and confidence to tackle large AI projects.” 

One of StrategiQ AI’s offerings is helping MSPs build an AI business in 90 days.

“We work with the MSP to understand their most engaged clients and where we know AI may be useful, help build approaches and marketing plans to help those customers see the value in Copilot and other AI projects,” Stillard said. 

“We want to help MSPs engage a lot faster and see not only the value from their customers, but also know how to navigate Microsoft’s incentives.”

McKay pointed out that MSPs were sometimes challenged with understanding the value of AI and aren’t able to demonstrate and really sell it effectively. 

“The automation and agents is really where a lot of the value is. Having something like a ChatGPT with your own data is really impressive and really beneficial to make decisions based on your data and insights,” McKay said. “Automation has been around for a long time, but now with AI, it has become context aware.

“We think there’s a lot of potential in this market and we’re going to see some quite rapid growth.”