How HPE is addressing the mega market trends

HPE recently announced new solutions, programs and resources, providing greater partner value by helping them to adopt the latest technology trends. 

During Dicker Data’s TechX, HPE South Pacific Vice President and Managing Director, Chris Weber said it will be sharing its latest updates in the AI space, including enhanced HPE GreenLake capabilities and new HPE Aruba Networking Wi-Fi 7 innovations along with the expanded hybrid cloud offerings within its virtualisation capability for HPE Private Cloud.

“Our comprehensive channel enablement tools allow partners to advance their expertise and create new exciting growth opportunities,” Weber said. 

“We are laser focused on customer needs and offering the right solutions that partners can capitalise on. 

“We know that from a customer perspective, their focus is on removing risk from their organisation, creating new revenue streams, driving automation and improving security measures as the landscape develops.”

Weber outlined a series of solutions to support these outcomes including a new partner AI enablement program in collaboration with NVIDIA, which offers new capabilities and resources spanning AI, compute, storage, networking hybrid cloud, and sustainability.

In offering enhanced security, Weber said the SASE framework continued to be critical to business success and the latest Wi-Fi 7 solutions, as well as opportunities with private 5G.

“We are always looking to grow and nurture our partner ecosystem so we thoroughly enjoy meeting new faces at TechX while continuing to educate and catch up with our current partners,” he said. 

“We’re looking forward to sharing HPE’s key announcements and strategy, to help our partners find new opportunities in the market.”

Weber said it will also inform partners of its new revenue-growing updates as part of the HPE Partner Ready Vantage program. 

Weber said HPE can help channel partners win in the market by addressing the three mega trends of edge, hybrid cloud and AI, backed by compute technology. 

“We are helping partners increase their relevance with their customers by combining HPE’s innovation with partner value-added services to capture the latest trends and opportunities,” he said.  “We are laser focused on helping partners grow their profitability by becoming order-makers and unlocking margin-rich opportunities through HPE Partner Ready Vantage. 

“We are expanding capabilities for participating partners to add their own value and IP to our solutions, while further aligning our competency roadmap to key workloads, industry trends, and customer needs.”

The majority of businesses are turning to hybrid cloud to modernise their legacy IT environments and drive efficiency, agility and innovation, Weber said.

“We are constantly investing in our hybrid cloud offerings to make HPE GreenLake the future-proof hybrid cloud destination for businesses,” he said. 

HPE Aruba Networking is partner-first, and our priority is to ensure partners are empowered to take the growing portfolio to customers and build solutions, he added. 

“We are proud to be the first vendor to offer a full suite of enterprise-grade capabilities and services across the hybrid cloud technology stack, through HPE and HPE Aruba Networking solutions,” Weber said. 

“This means partners can provide customers with a single-vendor full-suite of capabilities that minimises technology and operational risk, while streamlining management.”

Weber anticipates AI adoption will grow and mature considerably therefore partners need to be on the front foot when it comes to offering the right expertise and tools for their end-customers to seamlessly expand on their AI capabilities.

“To support this, HPE is offering AI acceleration workshops including a readiness assessment, tools for building tailored AI growth strategies and a roadmap for AI service practices,” he said. 

“We encourage our partners to engage with us wherever they are at on their AI journey, and our workshops will go a long way to setting up those newly embarking on their AI learning.

“At HPE we are constantly delivering on new innovations to stay ahead of market demands and assist our partners and customers with technology that streamlines their operations and creates competitive opportunities.”

The collaboration with Danfoss to deliver HPE IT Sustainability Services – Data Centre Heat Recovery is an example of this. 

“It’s partnerships like this which show HPE is constantly looking to build the blueprints for the next generation of sustainable technologies,” he said. 

“Our HPE Aruba Networking portfolio is also continuing to deliver on the innovation that helps partners meet the needs of their customers.”

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