Westcon-Comstor expands collaboration with AWS

Specialist distributor Westcon-Comstor has extended its collaboration with Amazon Web Services (AWS) that will provide its partners with a streamlined route to transacting on the AWS Marketplace.

This will create new growth opportunities for partners and vendors alike. 

Under the Designated Seller of Record (DSOR) agreement with AWS, Westcon-Comstor for the first time can privately list its vendor’s products in the AWS Marketplace, sharing quotes with its network of 12,000 channel partners globally.

Westcon-Comstor is one of a select number of distributors involved in the rollout of the DSOR program and the only one to launch across multiple vendors.

Westcon-Comstor’s partners can then transact and serve their customers in the AWS Marketplace, ensuring an integrated sales process across the supply chain. Westcon-Comstor will accelerate the Channel Partner Private Offer (CPPO) motion for its partners.

“End-user buyer behaviour is evolving rapidly, and this agreement with AWS is all about enabling our partners to sell where their customers want to buy,” Westcon-Comstor CEO David Grant said. 

“In building a bridge that allows our partners to serve their customers directly in AWS Marketplace, we’re strengthening the position of the channel in the cloud marketplace ecosystem and creating new growth opportunities for our partners and vendors. 

“It’s exciting to see what can be achieved through this agreement in 2024 and beyond.” 

With several of its strategic vendors already onboarded, Westcon-Comstor’s partners and their customers will gain access to key elements of its cyber security and networking-focused technology portfolio. 

Westcon-Comstor Australia managing director Phil Cameron added that “this investment speaks to our commitment to AWS and its partners, and will help our local partners of all sizes build and optimise their apps and workloads”.

This expanded deal follows hot on the heels of its recent acquisition of London-based AWS advanced service partner Rebura. In March last year, the distributor also achieved AWS Security Competency status.