Dynatrace’s Julie Bateman lays out priorities for partners

Newly promoted Dynatrace A/NZ and Japan regional director for channel Julie Bateman is being strategic about driving the channel team and aligning more closely with the channel in the region.

Bateman has been with Dynatrace for the past eight years and was previously the channel and alliance PSM for A/NZ.

In her new role, Bateman has learned the importance of working closely with channel partners to deliver a reliable digital experience for customers.

\”Currently, Dynatrace is focused on a handful of partners to build relationships and meet customer needs across various industries,\” she told ARN. \”However, with the way observability is becoming a lot more visible for customers to deliver because it\’s going to drive them a better reliable digital experience for their customers.

\”We really need to work more closely with our channel partners to ensure that we are both delivering that collaboratively.\”

This will require more of Dynatrace\’s channel team to become further involved with their partners\’ teams to ensure \”collaboration across the engagements, help with enablement and strategy so that everyone is aligned from that perspective\”, said Bateman.

She noted that Dynatrace\’s platform is constantly evolving to meet customer needs and the offerings of cloud partners.

\”This year, like most years, we are much more focused around our key partners,\” she said. \”For the A/NZ region, we are concentrating on building strong relationships with a handful of partners that our customers recognise. From a global systems integrator perspective, this includes Deloitte, DXC, Accenture and Fujitsu.

\”We also work closely with regional partners like Advent One and Avocado, as our customers span different sizes and are not just from an enterprise perspective.\”

Bateman is looking at growing her team as demand ramps up.

\”As engagements grow larger and more complex, we\’ll likely expand our team to drive deeper collaboration,\” she said. \”Our focus remains on a select subset of partners to achieve more with fewer resources.\”

On her career, Bateman expressed she\’s always felt lucky after stumbling into the technology industry and found that being a woman was an asset.

\”I like the challenge, and it is a challenge, but it\’s also gratifying, and I\’ve been fortunate to have worked for people through my reiteration through it,\” she said. \”I moved into IT about 30 years ago, and I\’ve always found that my mentors have helped me along the way.

\”I think diversity is important across anything, not just gender and it makes a better team in a better environment.\”