EDGE Research: Are partners aligned to customers?

In-depth research examining customer investment and priorities across Australia and New Zealand (A/NZ) is now underway, with findings set to benchmark customer plans against partner strategies.

Partners, distributors and vendors are invited to complete the survey (approx. 10mins) by clicking here.

Respondents will receive a summary of the partner and customer data from Tech Research Asia (TRA) for completing the survey.

The findings will be exclusively delivered by Mark Iles at Tech Research Asia to delegates attending EDGE 2024 — running 28 July to 30 July at the Royal Pines on the Gold Coast — the research will offer the clearest indication yet as to whether the ecosystem is aligned with the end-user market.

EDGE Research is a localised survey that deep-dives into the specific details of customer requirements in the context of third-party technology providers, crucially counterbalanced with the priorities of the partner ecosystem — are the two aligned?

Delivered in partnership with Tech Research Asia, EDGE Research will focus on the short- to medium-term opportunities ahead for the ecosystem, uncovering what makes end-users tick on both sides of the Tasman. This is alongside insights into the purchasing patterns of organisations and key solution focus areas.

Findings will also outline what customers really think of solution providers from a pros and cons perspective, offering critical advice from an engagement and selling standpoint.

On the flip side, immediate partner priorities will also be outlined from a business and technology standpoint, documenting commercial best practice, customer acquisition tactics and financial models of success.

In addition, findings will be further segmented to provide New Zealand-specific research housing local data points and insights, which will be delivered during a dedicated Kiwi session on Sunday 28 July.

Specifically, EDGE Research will outline:

Customer Priorities:

• Key immediate customer priorities (technology + business)
• Lucrative solution areas of focus for partners to pursue
• Evolving customer outsourcing requirements
• Project breakdown and upcoming end-user agenda items
• Most in-demand third-party provider skills needed

Partner Actions:

• Key immediate partner priorities (technology + business)
• Insights into commercial best practice
• Approach to building out skills/company structure
• Customer retention/acquisition tactics
• Viable financial business models and opportunities for scale

EDGE 2024: The New Frontier

EDGE 2024 is the leading technology outsourcing conference for business leaders in A/NZ, built on the foundations of collaboration, education and advancement.

New Zealand-based delegates will arrive on Sunday morning 28 July, kicking off with a dedicated Kiwi track featuring tailored research, a keynote delivered by entrepreneur, Kendra Ross and interactive panel sessions, before moving into the full conference agenda. All attendees will depart on Tuesday 30 July.

During the A/NZ-specific conference, delegates will hear from Stela Solar, director of the National AI Centre, and international AI expert Nancy Rademaker.

Industry legend, David Shein will also discuss creating Australia’s first technology unicorn in Com Tech to founding, mentoring and investing in start-up businesses.

For the first time at EDGE 2024: The New Frontier, ARN and Reseller News will host a diversity and inclusion (D&I) session, bringing together key female figures from across the channel.

Spearheaded by EDGE Ambassador and founder Susan Searle, the D&I discussion will help industry leaders shape the power of maintaining and creating a diverse and inclusive leadership culture. 

Register today!