Virtualplatform launches white label functionality

Australian wholesale IT services aggregation marketplace Virtualplatform has launched white label capability to its platform.

According to the platform, which allows users to qualify, compare, purchase, support and bill products via the application programming interface- (API) first platform, businesses can broaden their service offering to include National Broadband Network (NBN)-related and other ICT services.

Virtualplatform claimed the added functionality caters to businesses such as insurance companies, banks and energy retailers to leverage established brands and “accelerate their digital strategies, create new revenue streams [and] reduce churn”, adding it can also “significantly improve” the end-user experience. 

The platform was launched in June last year and focused on the four core pillars of Qualify and Buy, Monitoring and Diagnostics, Notifications and Rebill.

The platform was co-founded by former Wagga Wagga-based IT services provider Kinetix Networks’ CTO Stuart Wallis, who came up with the platform on his own time five years ago. He then met with Kinetix’s former head of sales and marketing Piers Tyler, who had just left the MSP, and the pair decided to commercialise Stallis’ work as a new business.