SaaS start-up Subble launches with $1M pre-seed funding

Software-as-a-service (SaaS) vendor Subble has launched, offering visibility into business’ SaaS subscriptions.

The business was founded by Nathan Mackinnon, Jaedon Farrugia and Jesse Duffield, with the former saying he wanted to make a difference after seeing friends in the technology industry lose their jobs.

“Seeing talented individuals lose their jobs while their employers were wasting money on unused technology was a wake-up call for me,” Mackinnon said. “With Subble, we’re empowering businesses to improve operational efficiency and profitability through smarter software management.”

He claimed that software is often the biggest expense after salaries and that “most business leaders are shocked to see just how much is wasted”.

Before launching the start-up, the three co-founders previously worked at ActivePipe and MoxiWorks.

Subble launched with a $1 million pre-seed investment from Haystack Capital for product refinement and customer expansion.

“Investing in Subble was an easy decision for us,” said Haystack Capital founder and managing partner Leon Hays.

“The platform addresses a critical pain point for businesses and has the potential to revolutionise how organisations manage their software assets. We’re confident that with our investment, Subble will continue to innovate and drive significant value for its customers and investors.”